Decision Trajectory Intelligence (DTI)
A new merchandising framework for fashion brands
Brands see what customers rejected.
But rarely understand why.
“Doesn’t work” isn’t an answer.
We show the why —
how the product didn’t match the customer.
PROBLEM
Brands see results —
sell-through, returns, markdowns.
But customer decisions remain invisible.
· What didn’t match.
· For whom.
· Why the product was rejected.
GAP
In bespoke, this understanding exists —
it comes from direct interaction with the client.
In RTW, it doesn’t.
WHAT WE DO
We make decision processes visible —
showing where products don’t match customers.
Not feedback. Not analytics.
But structured decision trajectories.
HOW
This comes from real interaction —
how customers react, compare, and decide.
Not just “size didn’t work” —
but how it didn’t match the customer.
MISMATCHES
SKU #22338
Based on 1,248 decisions
Customer match: 70%
Main mismatch drivers:
Silhouette
40%
View reasons
VALUE
This changes how product decisions are made.
· Fewer wrong assumptions.
· Clearer demand signals.
· More confident collection planning.
Guessing → understanding → guiding
Curious how this could apply to your process?
Let’s talk:
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